What you sell changes how it should be shot. Start where your product is.
The mechanic is the same everywhere — one photo in, a cinematic ten-second video and a full set of marketing photos out. What changes is the problem: metal throws the whole room back at the lens, a watch dial has to stay legible, steam dies in ninety seconds. Each page below is about that specific difficulty.
What you sell
Every material photographs differently.
These three are the categories Nitaris publishes real, measured output for — every frame on them is a shoot that happened, not a placeholder.
Jewellery
Metal that reflects the whole room and stones that only sparkle under moving light.
Watches
The 10:10 convention, a legible dial, and a crystal that has to catch light without blowing out.
Food & drink
Steam, condensation and gloss — the cues that read as fresh, and go stale within minutes on a real set.
Where you sell
Built for the placement, not just the file.
Same shoot, framed and sized for the surface it has to land on — and, where the workflow genuinely differs, a page that says so plainly rather than implying parity.
Shopify
Runs inside your admin — pick a product, generate, attach to the listing without leaving the page.
Etsy
One-off pieces you have already shipped — the listing photo is enough to film them.
WooCommerce
No plugin to install — generate in the browser and upload the files to your product like any other media.
Reels & TikTok
Vertical 9:16, composed for the sound-off feed, with 4:5 and square cuts from the same film.
The mechanism is not category-specific.
Cosmetics, fragrance, candles, accessories, homeware and most packaged goods behave the same way as the categories above — if the product is hard, has a defined silhouette, and reflects or refracts anything, it is in scope. There are pages for three categories rather than twelve because each one publishes real Nitaris output for that material, and we would rather ship three pages that prove something than twelve that assert it.
- The free preview runs on your own product, whatever it is — that is the fastest way to settle the question
- What this works for, and what it does not — including the cases that gain least, stated plainly
Pick the one you most want to sell. Watch it first.
Your first film is a free watermarked preview of a product you already stock. Buy credits after it convinces you — not before.
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