A flat photo does not survive a vertical feed.Ten seconds of motion does.
Upload one product photo and get back a 9:16 film built for the placement — full-bleed vertical, ten seconds, and silent, because the feed it lands in starts muted whether you planned for that or not.
Shot vertical, not cropped into vertical.
The difference is visible in the first frame, and it is the most common way a product clip announces that it was made for somewhere else.
A widescreen film cropped to 9:16 has to throw away the sides of the frame, which is where the camera move usually lives. What survives is a tight, static-feeling column with the product either too large or drifting out of shot, plus letterbox bars if whoever exported it flinched. Nitaris composes the vertical frame as its own shot — the move, the set and the product placement are built for the tall aspect rather than rescued into it.
You get the widescreen 16:9 version from the same credit, because the product page and the paid placements want the wide one and there is no reason to spend twice. The stills come in square 1:1, portrait 3:4 and vertical 9:16 for the same reason.
- Vertical 9:16 and widescreen 16:9 from one credit, composed separately rather than cropped
- Ten seconds — long enough to show the product move, short enough to loop
- Delivered as a clean MP4 with no watermark on paid files
No soundtrack, because you were going to replace it.
Every vertical feed autoplays muted until a viewer taps. A track baked into the file is inaudible where it matters and in the way everywhere else.
- Add your own licensed music in the editor you are already publishing from — no stripping ours out first
- Uncleared music is the most common reason a product ad gets muted or pulled; that decision stays yours
- The film is composed to read with no sound at all, which is how most of its views will happen
We do not publish Meta’s or TikTok’s rules.
How each platform expects AI-assisted content to be labelled, what its advertising policies allow, what it currently accepts technically, and what any of that means for a shop account are decisions Meta and TikTok make and revise on their own schedule. Anything we printed here would be a snapshot that keeps being served long after it stops being true — and on this particular subject the cost of trusting a stale answer lands on your ad account, not ours.
Read each platform’s current policy before you run a paid placement. What we can tell you is exactly what you are handed: a ten-second 9:16 MP4 with no audio, a 16:9 version of the same shoot, a set of stills, and full commercial rights to all of it.
The questions that come up first.
Each one is answered in full on its own page — short answer first, detail underneath.
Can I use an AI product video in Meta or TikTok ads?
Nitaris delivers clean 9:16 or 16:9 MP4s with full commercial rights. Ad-platform rules on AI creative are set by the platform — check their current policy.
Does the product video come with music or sound?
Nitaris delivers video with no audio track, on purpose. Silent files autoplay cleanly everywhere and leave you free to add your own licensed music.
What aspect ratios and sizes do I get?
Video renders 9:16 or 16:9 as a clean MP4. Photo sets render 1:1, 3:4 or 9:16, in batches of three, four or six shots. You pick before generating.
Can I control the style and mood of the video?
Pick from moods Nitaris proposes for your specific product; the choice drives lighting, camera move, set and grade. Growth and Studio save brand styles.
Every material photographs differently.
What makes a category hard to shoot is specific to the material — so the approach is too.
Jewellery
Metal that reflects the whole room and stones that only sparkle under moving light.
Watches
The 10:10 convention, a legible dial, and a crystal that has to catch light without blowing out.
Food & drink
Steam, condensation and gloss — the cues that read as fresh, and go stale within minutes on a real set.
Built for the placement, not just the file.
Same shoot, sized and framed for the surface it has to land on.
Shopify
Runs inside your admin — pick a product, generate, attach to the listing without leaving the page.
Etsy
One-off pieces you have already shipped — the listing photo is enough to film them.
WooCommerce
No plugin to install — generate in the browser and upload the files to your product like any other media.
The feed is vertical and it is muted.Shoot for it.
One photo in, a vertical film and a full set of marketing photos out. Your first one is a free watermarked preview of your own product.