Can I control the style and mood of the video?

The moods are not a fixed dropdown of presets. Nitaris analyses the product in your photo first and suggests treatments that suit what it actually is, so a gold temple pendant and a bag of caramel popcorn are not offered the same list. That is the difference between choosing a filter and briefing a director.

What a mood actually changes

Whichever mood you choose is applied as a whole treatment rather than a look-up: light direction and quality, the camera move, the set and props, the palette and the colour grade all follow from it. Which is why switching mood and regenerating is the highest-leverage change you can make — it is a different shoot, not the same shoot re-tinted.

Can I pick the kind of ad, not just the look?

Yes. Video modes start from a format instead of a mood: sixteen named ad formats, each with its own structure. Five are carried by the product (Money Shot, Product Launch, Seasonal Drop, Flash Sale, Comparison), seven by a person on camera (UGC, Unboxing, Try-On, Tutorial, Before & After, Problem & Solution, Testimonial) and four by the brand (TVC / Brand film, Selling Points, Founder Story, Making Of).

Each format asks a short brief — the moment the film builds to, or who is on camera and the line they say, depending on what the format needs. Nitaris then writes the film before anything is charged, and shows you its reading of the brief, the beat sheet and the prompt, all editable. Rewriting is free; the credits are spent when you render, at the usual rate for the length you choose. Video modes are in the web studio and the Shopify app.

Can I choose how the film is shot, not just its format?

Yes, and that is a second choice after the format. Every one of the sixteen formats comes in styles — 106 you can shoot in all. UGC has nine: a selfie-cam talking head, a voiceover over b-roll, hands-only, ASMR, POV, a day in the life, a spoken list of three things, a skit and a street interview. Money Shot has seven, including the pour and an ingredient orbit. Unboxing, Try-On, Tutorial, Comparison, Flash Sale, Founder Story and the rest each have their own six to nine.

Fifty-nine of the 106 ask for nobody on camera, and fifty-two ask for nobody to speak — Money Shot's seven are all both. So if you do not want a generated person fronting your ad, that is not a corner of the product you have to retreat into: it is most of it. Read that count precisely, though: it means the style does not need a face, not that no body is ever seen. Hands are common in these, and a couple glimpse a face. In UGC, four of the nine (voiceover, hands-only, ASMR and POV) need no face, and in hands-only and ASMR nobody speaks at all.

Picking a style also shortens the brief, because a style answers the questions it has already settled: choose hands-only and Nitaris stops asking who is on camera and what their first line is. What a style never answers is the one field its format is built on — UGC's claim about what the product does, Money Shot's money moment, Comparison's advantage, Try-On's model — because neither your photograph nor the style can know it. A further 26 styles across the sixteen formats are shown with the reason we cannot shoot them yet, such as green-screen and haul under UGC, rather than quietly left out.

Keeping repeat shoots on brand

On the Growth and Studio packs you can save brand styles so repeat shoots stay recognisably yours, and Studio holds multiple brand kits for shops or agencies running more than one label.