Do I still need a product photographer or a studio?
For catalogue and listing work, usually not — that is the job Nitaris is built to replace. It produces the lit hero, macro and lifestyle frames a studio day would deliver, from one photo you already have. For campaign work with a specific creative direction, a photographer is still the better tool.
It is worth separating the two jobs a product photographer actually does, because only one of them is under threat. The first is volume catalogue work: get every SKU lit cleanly, on white and in a lifestyle context, at a consistent quality, fast. That job is mostly setup — a table, a light, a backdrop, a tripod — repeated per product, and it is the one Nitaris is built for. One photo of the product is the whole brief, and the hero, the macro detail and the lifestyle frame come out of the same generated scene, so they match each other in a way separately-shot images usually do not.
The second job is a campaign: a specific idea, a location, a stylist, a product interacting with hands or water or steam in a way somebody art-directed on purpose. If you have that brief and it matters that it lands exactly, hire the photographer. Nitaris proposes moods that suit your product and you pick one, which is real control but it is not the same thing as directing a set.
The honest test is what the shot is for. If it is going on a product page, in a marketplace listing, in a delivery app or in a performance ad where you will test six variants and keep one, the economics of a studio day rarely survive contact with that. If it is the one image the whole brand is built around this season, it is not a job for a generated scene.
Answered?Now watch your own product.
One photo in — a cinematic 10-second video and a full set of marketing photos out. Your first one is free.