How much does an AI product video cost?
Between $3.32 and $4.80 per video on the three standard packs — $24 for five videos, $79 for twenty, $199 for sixty — or $0.41 to $0.60 per marketing photo. To start, a one-off $9 Try pack buys one video and four photos. There is no subscription, so that is the whole cost — and the first one is free.
Last updated . Last reviewed end to end . This answer is checked by hand, not regenerated on deploy.
The arithmetic is deliberately boring, because the pricing is. A credit is one rendered marketing photo, a ten-second film costs eight of them, and packs are the only way to buy credits. Starter is $24 for 40 credits — five films at $4.80 each, or forty photos at $0.60. Growth is $79 for 160: twenty films at $3.95, or 160 photos at $0.49. Studio is $199 for 480: sixty films at $3.32, or 480 photos at $0.41. Nothing renews, so there is no second number to add.
The Try pack sits outside that ladder on purpose. It is $9 for 12 credits — one film and four photos, or twelve photos — which is $0.75 a credit, the dearest in the catalogue, and each account can buy it once. It exists to finish a first product before you choose a pack, not as a cheaper way in.
What a credit buys, on every pack
What that buys is the same regardless of pack: the film in vertical or widescreen, the stills in whichever of the three ratios the listing needs, clean files with no watermark, and full commercial rights to all of it. The larger packs do not unlock better output — they lower the unit cost and add the things that only start to matter at volume, like priority rendering and saved brand styles.
How it compares to a studio day
The comparison people actually want is against the alternative, and the honest version of it is that a studio day is not priced per product. It is priced per day, and then you either fill the day or you do not. That is why the per-unit number above is the useful one for a shop with six products and the wrong one for a shop with six hundred — at real catalogue scale the question stops being what a video costs and becomes what a photographer's day rate divided by your SKU count comes to.
What it costs in rupees
Prices above are US dollars, which is what Shopify Billing charges. Checkout on the web is billed in Indian rupees — ₹799 for the Try pack, then ₹2,299, ₹7,499 and ₹18,999 — fixed list prices rather than a conversion of the dollar figures.
Answered? Now watch your own product.
One photo in — a cinematic 10-second video and a full set of marketing photos out. Your first one is free.