What kind of photo do I need to upload?

The upload is the reference the whole shoot is conditioned on, so its job is to be legible rather than beautiful. A phone photo on a sheet of white paper, in daylight, outperforms a moody shot where half the product is in shadow — because what Nitaris cannot see in your photo, it cannot hold true in the film.

What makes a reference photo work?

Three things are worth thirty seconds of care. Fill the frame with the product, so fine detail survives. Keep the light even and avoid hard specular blowouts on shiny surfaces, which erase the shape underneath. And make sure any label, engraving or logo is in focus and the right way up, because that text is exactly what a buyer checks in the finished shot.

Do extra angles help?

They decide how far the camera can turn. A side that no photo shows would have to be invented — a different label, a different colour — so Nitaris does not turn the camera onto one. From a single photo, the camera stays within about thirty degrees of the angle you shot and gets its movement from a push-in, a glide across the surface or light travelling over it. Add the back and a side and it can turn onto those; photograph all four sides and it can go the whole way round. A single frame is still a complete brief. It buys a film that stays in front of the product.